The son of the master rifle manufacturer Johann Heinrich Gottlieb Anschütz, Julius Gottfried Anschütz founded the company J.G. ANSCHÜTZ for the production of Flobert and pocket pistols, shotguns and Lancaster terzeroles in Zella-Mehlis, Thüringen, Germany.
The first trademark of the newly-founded company was round in character. This was probably only because Julius Gottfried Anschütz strongly stylised the “G” of his second Christian name, almost making a “C” out of it, and then interweaved it with his other two initials “J”, a stylised “I”, and an oversized “A”.
The selection of a circular company logo also probably had a practical background. Because every firearm needs to have a manufacturer’s stamp, this clear and distinct shape lends itself to being effectively applied even to the smallest of stamping punches. You can still clearly see this punch mark on many old firearms even today.
After the death of Fritz August Anschütz in 1935, his sons Max Fritz and Rudolf Charles Anschütz, continued to manage the company. The company grew to 550 employees.
The J.G. Anschütz company is founded in 1950. With 7 employees and 20 machines, they first made air pistols and carried out firearm repairs, then Flobert rifles and target rifles are added to the programme. The number of employees rose 250 more.
Dieter Anschütz, representative of the 4th generation, takes on the management of the company. He guided the history of the company to the next level. Jochen Anschütz then entered the company in 1992 as managing director and now manages the company together with his father Dieter.
Anschütz celebrated its 150 year anniversary in 2006. Ever since its founding, Anschütz has stood for innovation and perfection.
The ANSCHÜTZ name is inseparably connected to innumerable shooting success at a national and international level. Not least because of its pioneering work in the biathlon, it is a name well known by the public. Products by ANSCHÜTZ enjoy the highest reputation all over the world for their precision and workmanship.
Managing director Jochen Anschütz uses this reputation to address the challenges of the future – committed to tradition – in his strivings to continue to write the successful history of the ANSCHÜTZ company.